People’s extreme self-consciousness and self-doubt has sold a lot of Photoshop copies, but in the era of high-definition, the photo-editing program can only do so much to mask our flaws and keep the “likes” coming. Whether for personal branding or to increase employment opportunities, social media users are going under the knife to enhance their digital persona. 
Source URL: http://www.idealfaceandbody.com/2014/03/06/facebook-facelift-image-conscious-social-media-users-driving-cosmetic-surgery-growth/